Quoted in the media: Sue Zoldak on women in PR

Sue Zoldak is quoted in the Business Insider here on why women may have an upper hand in PR, as well as her support of women Republicans running for office. Sue is the Communications Chair of RightNOW Women PAC.

"Women are slightly better listeners and that sounds like the opposite of your role as a communications person, but in order to effectively counsel someone on communication you have to really understand that person," Zoldak said. "I think women are more open to having a more intimate and emotional connection with someone at work than men are."


Read the full article.

Sue Zoldak explains how the NFL was ill-prepared on Twitter to handle #KroenkeComplaints

If you anticipate producing an emotional reaction in your audience, be prepared to meet them on their terms, and on the platforms they use to vent their frustrations and gloat over their successes.

Twitter is a huge avenue for football fans. Six of the top ten tweeted sports events of 2015 were football games, and Super Bowl XLIX was the top-tweeted event of all television programming in 2015, and the most tweeted-about sports event of all time.

So, it makes sense that football fans would take to Twitter to express their outrage at the recent relocation of the St. Louis Rams, inspiring viral hashtags such as #KroenkeComplaints and #staySTL.

It also would have made sense for the NFL and Rams owner Stan Kroenke to meet their audience on their own playing field online. Instead, officials resorted to a “duck and hide” strategy that cost them the opportunity to build stronger rapport with fans and control the conversation around its sensitive relocation decision.

Read the full story here: http://www.odwyerpr.com/story/public/6242/2016-01-29/how-nfl-ignored-twitter-audiences.html