Advocacy / Advertising / Digital / Social / Public Affairs
The Zoldak Agency provides strategic counsel on the following (click on each to learn more):
Advocacy and Grassroots
With experience running national and local grassroots campaigns in practically every state and most major cities, The Zoldak Agency is ready to apply a mix of traditional and digital strategies to your grassroots recruitment efforts. In addition, inside-the-beltway advocacy is where we started. There are few who know the genre of issue advocacy like we do.
The Zoldak Agency provides creative counsel and paid media strategy. Dozens of award-winning ads have crossed our desk, no two alike. What happens when creative minds think and execute in harmony is magic like no other. The right creative, the right message, the right media buy starts here.
True digital strategists understand the way the medium is produced, distributed and consumed. The Zoldak Agency provides digital strategy that bridges across web design, web content, banner advertising and analytics. We also think about what's up next -- from smart devices to real time targeting. All communications is now digital, but not all digital strategies embrace the core tenets of good communication. Ours certainly does.
A social strategy is not about just existing on a social network. It is about having a deep understanding of why that network exists for its unique users, and what its users are doing in that environment. No two social networks exist for the same purpose. When your campaign connects with each network's reason for being, that's when you succeed in social media.
Ballot Initiatives and Referendum
In theory, initiative and referendum campaigns allow citizens in more than half of the country to make policy at the ballot box. In practice, there is a lot more going on than that, of course. The Zoldak Agency provides strategic counsel for ballot measure campaigns with an emphasis on paid, digital, and social strategy.
Communications and PR
The Zoldak Agency provides guidance and planning for your communications and public relations strategy. Starting with a complete audit of your current materials, messaging, and outreach activities and ending with a strategic plan to move forward, we get you into the conversation that you want, or should, be having.
Applying sound research data to your communications strategy can mean everything. The Zoldak Agency will partner with a third-party research firm to elevate the effectiveness of your campaign. Versed in both traditional focus groups and online polling, let The Zoldak Agency analyze your audience, develop your messaging and target your audience.
Think about this -- you never forget a great brand. Style and substance, literal and nuanced, your brand must be first and foremost relevant. The Zoldak Agency will lead your branding project by first understanding who you are and then creating the vision of who you want to be.
Marketing is about expanding your business. It is also about accomplishing your mission. Tell us what you want to do and The Zoldak Agency will get you there.