Leadership

Our teams are built to be flexible. What doesn't change is our campaign mentality, are insistence on precision, and our belief in sound strategy above all else. All client accounts are serviced directly by a senior campaign manager who rolls her sleeves up...and actually knows what she is doing.

 
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Sue Zoldak, Founder and Owner

After a decade in the public relations agency world, Sue Zoldak founded The Zoldak Agency in 2016 after leaving a stint at the RNC during the 2014 cycle where she met her future business partner, Cassie. The Zoldak Agency serves organizations, trade associations, grassroots coalitions, and campaigns to further their communications and outreach goals with one purpose: to help her clients pass or defeat legislation. Zoldak loosely translates into "hired gun" in Slovak and she certainly loves to win.

Read more of Sue's bio here.

Book Sue for a Speaking Engagement here.

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Mary Caswell “Cassie” Alsfeld, Strategic Partner

Mary Caswell Alsfeld, who goes by Cassie, joined The Zoldak Agency as Strategic Partner, years after first working with Sue at the Republican National Committee (RNC) and after starting her own company, Shoreline Strategies, LLC. She has experience in every facet of the political landscape – from digital strategy to copywriting, from political consulting to fundraising, from writing legislation to influencing policy.

Read more of Cassie's bio here.