Team Leaders

Our teams are built to be flexible. What doesn't change is our campaign mentality, are insistence on precision, and our belief in sound strategy above all else. All client accounts are serviced directly by a senior campaign manager who rolls her sleeves up...and actually knows what she is doing.


Sue Zoldak, Founder and Owner

After a decade in the public relations agency world, Sue Zoldak founded The Zoldak Agency in 2016 after leaving a stint at the RNC during the 2014 cycle where she met her future business partner, Cassie. The Zoldak Agency serves organizations, trade associations, grassroots coalitions, and campaigns to further their communications and outreach goals with one purpose: to help her clients pass or defeat legislation. Zoldak loosely translates into "hired gun" in Slovak and she certainly loves to win.

Read more of Sue's bio here.

Cassie headshot.jpg

Mary Caswell “Cassie” Alsfeld, Strategic Partner

Mary Caswell Alsfeld, who goes by Cassie, joined The Zoldak Agency as Strategic Partner, years after first working with Sue at the Republican National Committee (RNC) and after starting her own company, Shoreline Strategies, LLC. She has experience in every facet of the political landscape – from digital strategy to copywriting, from political consulting to fundraising, from writing legislation to influencing policy.

Read more of Cassie's bio here.



No campaign site fails on her watch.

No campaign site fails on her watch.

Ashley Mancheni, Campaign Director

As a Campaign Director, Ashley collaborates with clients on public affairs programs and builds strategic communication plans to meet advocacy objectives. Her specific expertise is on using social media to advance policy objectives and build online communities. At the state level, Ashley has directed communications for ballot initiatives, legislative battles and coalition outreach and development. She’s done work for industries which include energy, natural resources, education, and telecommunications.

Ashley’s worked for a public affairs agency, a Foundation and a non-profit. During her time in D.C., Ashley built and led the communications and social media area of expertise for the Public Affairs Council. She advised corporations, associations and non-profits on using social and traditional media at the state, federal and international levels for grassroots advocacy, direct lobbying, reputation management and corporate social responsibility initiatives.

After spending nine years in Washington, D.C., Ashley has returned to her native roots in the Pacific Northwest, where she’s able to work on both state-level issues and federal advocacy. 

Zero to blog post in one hour flat.

Zero to blog post in one hour flat.

Kelsey Dentinger, Content Director

A former journalist hailing from up and down the Midwest, Kelsey Dentinger’s media background spans national and local media as well as print, radio, and broadcast. However, at her first post-graduate job on the breaking news desk of a St. Louis, Missouri TV station during the Ferguson riots, she witnessed the need for smart policy delivered through clever communications. Just months later, Kelsey moved to Washington, D.C. to pursue issue advocacy. Her first stop in D.C. – a fellowship at a top-tier crisis communications firm where she met Sue Zoldak.

She is driven by a fortuitous meshing of her innate love of the writing craft and power of words with an ingrained passion for politics and strategy – an ardor born from a youth filled with countless family dinner table debates that she had too frequently lost. She also works as a public affairs account executive for a D.C. firm, designing and implementing communications strategies to affect federal policy. Kelsey has a Bachelors of Arts in Political Broadcast Journalism from DePauw University. She is also an avid Cardinals baseball fan and lover of dogs (particularly her own, Callie Ruth Washington).

Do you have 5 minutes to chat?

Do you have 5 minutes to chat?

Herbie Walker Zoldak, Chief Executive Mascot

Because every company needs a c-level mascot.