AdWeek: Facebook Loses Its Luster for Some Political Advertisers

Zoldak Agency digital strategist Nicole Fondots shares her thoughts in AdWeek.

The smaller the audience, the more critical it is to ensure your message is served to as many targets as possible.

Facebook continues to depreciate its targeting capabilities while programmatic platforms, like Simpl.fi, solidify data matching tools and expand their data segments to meet audiences where they are.

The importance of maximizing match rates cannot be understated. Seemingly minor differences allow agencies like ours to hit hundreds of thousands more individuals, increasing reach and potential for conversion to meet our overarching goal of voter registrations, petition sign-ups, etc.

Meta remains a high-performance advertising platform for advocacy and politics. But targeting power lies with programmatic.

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Quoted in the media: Sue Zoldak on women in PR

Sue Zoldak is quoted in the Business Insider here on why women may have an upper hand in PR, as well as her support of women Republicans running for office. Sue is the Communications Chair of RightNOW Women PAC.

"Women are slightly better listeners and that sounds like the opposite of your role as a communications person, but in order to effectively counsel someone on communication you have to really understand that person," Zoldak said. "I think women are more open to having a more intimate and emotional connection with someone at work than men are."

 

Read the full article.

Quoted in the media: Sue Zoldak in The Atlantic

Sue Zoldak was quoted in The Atlantic here as RightNOW Women PAC's Communications Chair, speaking about the importance of downballot elections in 2016.

“A lot of people who normally are very involved in presidential politics are really focused on helping Republicans keep control of Congress,” said Sue Zoldak, the vice chair of communications for RightNOW Women PAC. For Zoldak and RightNOW Women, this means helping more Republican gals win and hold office. Pointing to lawmakers like Senator Kelly Ayotte and Representatives Elise Stefanik and Barbara Comstock, Zoldak asserts, “It’s more important than ever for these women to win these races, just to give that voice to other Republican women and to the conservative movement in general.”

Quoted in the media: Sue Zoldak in New York Magazine

Sue Zoldak is quoted in New York Magazine here, commenting on the future of Congressman Aaron Schock post-scandal.

“There’s no job today that doesn’t need someone who is good at connecting with people, where you don’t need good people skills or charisma; there’s no profession where those things would be un-valuable,” says Sue Zoldak, a crisis management expert. “I think that the world’s wide open to him.”