Sue Zoldak, Founder and Owner

Sue Zoldak, Founder and Owner

About The Zoldak Agency

After more than a decade in the PR agency world, Sue Zoldak founded The Zoldak Agency to bring together her skill as a campaign manager and the power of her wide network in the digital and advertising space. The Zoldak Agency manages public affairs and advertising campaigns for think tanks, organizations, trade associations, corporate public affairs, grassroots coalitions, and more to further their policy goals.

We do one thing and we do one thing well: we help our clients influence public policy. We always manage to win.

Awards

2018 AAPC Gold Pollie Award Winner – Best Use of Social Media in Public Affairs Division

2018 AAPC Silver Pollie Award Winner – Best Internet Advertising in Public Affairs Division

2018 AAPC Silver Pollie Award Winner– Overall Best in Show in Public Affairs Division

2018 AAPC Bronze Pollie Award Winner– Best Use of Internet Radio in Public Affairs Division

2018 Reed Award Winner – Public Affairs Firm of the Year

2018 Reed Award Winner – Best Use of Online Targeting for a Public Affairs Campaign

2018 Reed Award Finalist

  • Public Affairs Firm of the Year
  • Best Online Advertising Campaign in Overall Division
  • Best Advocacy Advertising Campaign
  • Best Advocacy Social Media Campaign (x2 campaigns)
  • Best Use of Online Targeting for a Public Affairs Campaign
  • Best Use of Display Advertising

2017 AAPC Gold Pollie Award Winner – Best Digital and Internet Campaign in Public Affairs Division

2017 Reed Award Winner – Best Use of Social Media for Public Affairs Campaign

2017 Reed Award Finalist

  • Best New Firm
  • Best Public Affairs Campaign in Overall Division
  • Best Online Advertising Campaign in Overall Division
  • Best Digital and Internet Campaign in Public Affairs Division
  • Best Use of Online Targeting for a Public Affairs Campaign
  • Best Use of Social Media for Public Affairs Campaign
  • Best Advocacy Social Media Campaign in Grassroots Division

Recommendations

"Sue gets the client to focus on the project objective and then consults with them on specifics so that the final product is effective. She is creative. Her many years of experience enable her to use that creativity to achieve results. She is a hands on person who always gets the job done when the client wants it and with the highest integrity."

-- Judith T., SVP of Government Relations and Public Policy, Major Trade Association, Past Client

 

"When it comes to strategic communications, there is no one better than Sue. What makes Sue the best is her ability to not only understand the problem, but to provide a clear, succinct and forward thinking solution. Few people come close to matching Sue’s knowledge of the industry and tools available when it comes to addressing a communications challenge."

-- Ben T., Public Affairs Manager, Major Trade Association, Past Client

 

"Sue is the Swiss Army Knife of the advocacy scene. Her knowledge, expertise and experience of the many different tactics it takes to penetrate a message, be it, advertising, use of social networks or good old fashioned PR can't be matched. She not only does it all, but does it as well as anyone. Her analytical insights and creative forward-thinking make her the whole package."

-- Nathaniel K., Media Director